Founded by Nicole Cascardi, a third-generation small business owner, Cassell Cleaners has been at the forefront of providing environmentally conscious cleaning solutions. Since its inception in 2015, the company has focused on offering high-quality cleaning services to its residential customers.

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However, in 2023, Nicole's innovative entrepreneurial spirit led to the creation of a breakthrough product — the 5-IN-1 Concentrated All-Purpose Cleaner. This product, which combines simplicity with sustainability, is poised to change the way people clean, offering a healthier, fume-free alternative to conventional cleaning supplies.

Nicole's journey from a solo cleaner to a product innovator was inspired by the countless hours spent in clients' homes carrying multiple cleaning products to tackle various cleaning tasks.

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Frustrated by the inefficiency of the existing cleaning solutions, Nicole decided to create a product that was both versatile and environmentally friendly. After months of research and testing, Nicole successfully developed the 5-IN-1 Concentrated All-Purpose Cleaner, a citric acid-based formula that effectively tackles tough cleaning tasks without the need for harsh chemicals like bleach.

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The product's design ensures it is safe for the environment, fume-free, and septic-safe, making it a healthier alternative for both the user and the planet.